Alpha Kilo is a multi-national, award-winning PR and events agency operating at the intersection of art, design, luxury, and culture. Founded in 2015 by Amanda Kasper and Lauren Busto, we came out of the gate strong with Airbnb as a founding client, reporting directly to co-founder Joe Gebbia. Since then, we have grown into a global agency with offices in London, New York, and Seattle, working with cultural game-changers and category leaders worldwide. In our work, we craft exceptional events and public relations campaigns that reflect our focus on human connection, our celebration of the creative spirit, and our commitment to creating deep and lasting impact for our clients.
OUR MISSION
Our mission is to bring a fresh, thoughtful, design-led approach to PR and experiential events to our clients, garnering maximum impact. We believe the best strategies are built from diverse and multi-cultural experiences, and our global viewpoint and network are our superpowers. Female-founded, we are built on the premise that companies can create a work environment that is flexible yet productive, allowing every team member to balance their professional success with a fulfilling personal life.
Going beyond the standard practices of a traditional PR agency, our goal is to be a proactive partner at the ready with creative ideas combined with the ability to execute strategically and at pace - a results-driven practice on a mission to redefine the PR industry.
OUR METHODOLOGY: THE ARCHITECTURE OF CONNECTIVITY
The Architecture of Connectivity is a mindset and methodology developed by Alpha Kilo that takes a human-centric approach to creating meaningful, brand-building campaigns for our clients.
IN CONTEXT
In a highly competitive, constantly 'switched on' global economy that bombards consumers with thousands of marketing messages daily, it is increasingly hard for brands to stand apart and stand out - to be the lighthouse in the storm of messages.
The world of communications is an ever-changing landscape. Businesses cannot simply wait for news or launches to connect with their consumer. Companies must create owned moments around which they can engage their audience, build their brand recognition and loyalty, and ultimately drive revenue.
To stand apart, companies need constant innovation and sources of ideas that allow them to cut through the noise and connect authentically to their consumer. To achieve this, they need a clear and distinct narrative that raises the profile of the business, adds value to the company and the customer and, in doing so creates a connection that elevates the brand beyond the noise of the frenzied crowd.
IN PRACTICE
The Architecture of Connectivity is a practice around which Alpha Kilo builds human-to-brand connection through compelling narratives derived from a thoughtful combination of creative ideas, global network, deep insights, and cultural relevance, ultimately leading to successful, unique campaigns and long-term brand engagement.
Working with the C-suite, product development, brand marketing, and internal communications teams, Alpha Kilo goes deep within companies to understand their USP, needs, challenges, and goals. From this place of insight, we develop thoughtful narratives that ignite strategic and singularly creative ideas to drive deep connection and address business goals that ultimately move the company – and its bottom line - forward. These ‘narrative pillars’ are the critical foundation upon which we build successful campaigns.
From there, we develop a bespoke blueprint for PR that goes beyond communication to focus on human connection. The structure of our storytelling extends across channels and includes a combination of press engagement, events, partnerships, and network building.
Once the frame has been built, we execute with the same level of intention with which we form the strategy. Every detail is carefully considered. Every moment of engagement, from the press interaction to the guest experience of our events, is crafted with a precision that is unmatched in the industry.
IN THE WILD
Working under the belief that ‘interested makes interesting’, the ideas we generate for our clients are derived from our unique blend of global insights and the intelligence we gather through our vast network of authentic relationships. We are curious explorers who traverse the world, discovering thought leaders, makers, creatives, and artisans who are shifting the landscape around them.
With offices in London, New York, and Seattle, we have boots on the ground in key media capitals, but our reach extends much farther with friends, close professional contacts, and influential networks in key luxury markets including Aspen, Nantucket, Palm Springs, and Sun Valley. We’ve executed often and with great success in Chicago, Dallas, LA, Milan, Miami, Paris, Tokyo, across Scotland, Singapore, Uzbekistan, and beyond.
From the intelligence gathered from our engaged community of high-net-worth network individuals and global creative talent – the same combination of which is never replicated and thus completely bespoke in execution - and the inspirations from our travel, research, and insights, we delight in bringing inspired and original campaigns that have the power to connect widely. From the chorus of talented humans across the globe, we are the beating creative heart that connects companies to community with measurable impact.
