Alpha – Kilo Creative
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Diageo Luxury

 

Diageo Luxury

Diageo Luxury is an exclusive initiative targeting the high-end spirits market, offering premium and ultra-premium brands like Johnnie Walker Blue Label, Zacapa XO Rum, and Don Julio Tequila, alongside rare editions such as Mortlach 30, Singleton 40, and Talisker 45. As part of this, the Diageo Rare and Exceptional program delivers a bespoke white glove service, granting collectors exclusive access to rare and limited-edition spirits, along with personalized experiences tailored to their refined tastes.

The program encompasses the Prima and Ultima collection, a highly exclusive series of single malt Scotch whiskies, featuring some of the rarest and most prestigious expressions from Diageo's portfolio. Only four Prima and Ultima collections have been released to date, each offering a portfolio of exceptional Scotches that are the "first" and "last" bottlings from iconic distilleries.

Event for Diageo Luxury, a client of Alpha Kilo: Design, Public Relations, PR, Brand Strategy, London, New York, Seattle
Event for Diageo Luxury, a client of Alpha Kilo: Design, Public Relations, PR, Brand Strategy, London, New York, Seattle
Event for Diageo Luxury, a client of Alpha Kilo: Design, Public Relations, PR, Brand Strategy, London, New York, Seattle