Diageo Luxury Releases Mortlach 30 Year Old in Collaboration with Artists Diorama and Matthew Placek
Mortlach 30 Year Old
Diageo Luxury announced the launch of Mortlach 30 Year Old: Midnight Malt, a single malt scotch. Intended to be savored slowly, this rich and deep whisky is bound to delight as it’s aged 30 years and has an enticing, complex blend of peppery spice, orchard fruits, and chocolate. Leading their unique luxury portfolio, this acclaimed spirit is a rich, deep whisky intended to be savored slowly as day transcends to night. This single malt scotch is intricately crafted to achieve an exquisite tasting experience. Mortlach is a treasure of Scotland’s iconic Speyside region and is deeply rooted in thoughtful craftsmanship, distilled through a distinct, design-forward process of whisky-making. The outcome is a whisky with a smooth complexity and a bold flavor without the smoke.
Diageo hosted Mortlach 30 Year Old’s global launch in New York on October 19th, featuring a visual adventure that allowed guests to follow one droplet of Mortlach through the six stills that define its unique 2.81 times distillation process. Culminating in the intriguing 30 Year Old expression, this all encompassing experience highlighted the audacity and intricacy of the spirit itself. Mortlach 30 Year Old has partnered with the brilliant minds at Diorama to create the experience that allows viewers to understand the skill, art, and mastery that goes into each bottle of Mortlach. Taking viewers inside the stills for the first time, Diorama created a digital exploration of each of the steps in the process of creating Mortlach: preparation, fermentation, distillation, aging, bottling and packaging. The content is multifaceted, with film aspects, augmented reality experience, social media shareable content and more. Artist and photographer Matthew Placek captured the evening using his singular Polaroid process, providing guests a unique photograph to commemorate the night.
By Matthew Placek