Ariane Vayid d'Incau

Website: http://www.arianelondon.com

Instagram: @ari_vdi

Ariane founded Ariane London, a boutique consultancy firm specialised in brand management, retail openings and recruitment dedicated to niche and premium brands, after moving from France in 2014. With a mission to provide turnkey and custom-made solutions for a successful implantation and development in the UK, she has accompanied brands in Fashion, Accessories, Beauty and Luxury such as Fusalp, Sezane, Aime or Bonton. Prior to that, she had been working for 15 years in marketing and communications for leading luxury brands such as Cartier and Luxottica. 

What is your idea of perfect happiness?: A sunny day in Italy sipping a Bellini

What is your greatest extravagance?: A 3 star Michelin

What do you consider the most overrated virtue?: Prudence

Which words or phrases do you most overuse?: 😘

Which talent would you most like to have?: Time travel

If you were to die and come back as a person or a thing, what would it be?: An elephant, my favourite animal.

Where would you most like to live?: French born and raised, having lived 7 years in Italy, I now call London home and wouldn't leave for anything.

What is your most treasured possession?: Freedom and my Invader mosaic

What do you most value in your friends?: Kindness and loyalty

Who are your heroes in real life?: The artist JR who makes the world better and more beautiful. Mathilde Lacombe, successful entrepreneur, influencer and founder of Aime who I helped opening her first pop up in London, for her vision, her disruptive approach and her way of managing work and family life.

What is it that you most dislike?: Hypocrisy and bad faith

What is your motto?: If you want, you can