Rebecca Robins

Website: https://www.interbrand.com

Twitter: @Interbrand

Instagram: @interbrand

Rebecca Robins is Global Chief Learning and Culture Officer at Interbrand, based in London. She heads up the Interbrand Academy and is Global Luxury lead. Rebecca is a passionate speaker, lecturer and writer on the relationship between brands and culture, and co-author of a leading book Meta-luxury: Brands and the Culture of Excellence, (Palgrave Macmillan). She has written for The Guardian, Harper’s Bazaar, La Tribune and Luxury Society. Her writing and commentary has been featured in publications including the BBC, Bloomberg, The Business of Fashion, The Economist, FT, Monocle, New York Times, The Times and Wall St Journal. Rebecca is a graduate and postgraduate of Cambridge University. Education is at the heart of many of her wider commitments: Rebecca guest lectures on a number of postgraduate programmes at Universities in Europe and she is on the board of the EY Foundation, which supports opportunities for young people in education and employment. She believes in cultures of collaboration, co-creation and learning as deeply human forces for change for good. 

What is your current state of mind? A deeply human rallying cry for change for good

Which words or phrases do you most overuse? “Be brave” and “lead with love.”

Which talent would you most like to have? To play another musical instrument. 

What do you most value in your friends? Curiosity, humility and good humour.

Who are your favorite writers? Poet, polymath, linguist, translator, Nobel Laureate, Seamus Heaney is one of the most inspiring and incandescent minds, who has graced us with a truly unique way of looking at the world. 

Who are your heroes in real life? My heroes in real life are my family and friends. And the real heroes in life are the unsung individuals doing world-changing work, whether it’s for another individual in this world or for the wider good of humanity. This is possibly most eloquently answered in the following words from Turing: “Sometimes it is the people no one can imagine anything of, who do the things no one can imagine.” 

What is your motto? Aude Sapere. Aude Facere. Fiat lux.