Cliff Kuang

Name: Cliff Kuang

Website: https://www.linkedin.com/in/cliff-kuang

Cliff Kuang is a user-experience designer at Google and author of ‘User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play’ which was called a “tour de force” by the New York Times and was also named an Amazon Best Book of 2019. Previously, he was head of UX and product at Fast Company; the founder of Fast Company’s design site, Co.Design; and an editor at Wired. Under his leadership, Co.Design became an award-winning source of insight and inspiration for a generation of designers.

What is your idea of perfect happiness?: Dusk in Tokyo or Rome with my wife, with an empty belly and no place in particular to be

Which living person do you most admire?: Greta Thunberg

What is your greatest extravagance?: Buying multiples of shoes I love, so that I can wear them forever

What is your current state of mind?: Grateful

What do you consider the most overrated virtue?: Patience

Which words or phrases do you most overuse?: "Right?"

Which talent would you most like to have?: To be a better drawer

If you could change one thing about yourself, what would it be?: My allergy to details

What do you consider your greatest achievement?: Marrying my wife

If you were to die and come back as a person or a thing, what would it be?: An otter

Where would you most like to live?: Copenhagen

What is your most treasured possession?: Pictures of our beloved dog Snow. RIP.

What is your favorite occupation?: Race car driver

What is your most marked characteristic?: Determination

What do you most value in your friends?: Loyalty

Who are your favorite writers?: Jorge Luis Borges, John Jeremiah Sullivan

Who is your hero of fiction?: Augie March

Who are your heroes in real life?: Scientists of all stripes

What is it that you most dislike?: Myopia

What is your greatest regret?: Not going to art school

What is your motto?: To the stars, through difficulties