Coloro and WGSN Announce the Cooler of 2023 and Key Colors for Spring/Summer 2023

WGSN, the global authority on consumer and design trends, and Coloro, the global authority on the future of color, today announce that Digital Lavender will lead the way in the key colors forecast to gain worldwide popularity in 2023. Healing habits will become part of everyday life as consumers face new challenges, and recuperation rituals will place a new focus on colors that feel restorative and supportive of physical and mental health. Organic hues will tap into rising interest in nature and the countryside, with wholesome natural tones and low-impact and circular sources having a stronger appeal. On the flipside, saturated and stimulating colors will also return, driven by a longing for positivity and the growing influence of virtual worlds, where new forms of self-expression are flourishing.