Harry’s men’s care brand collaborate with creative agency Made Thought

At Harry’s, we value design at our core; it is in our DNA and has been a key differentiator as we’ve grown from a scrappy start up to major market player. While design has been integral to all the products we’ve brought to market, we also have found the exercise of speculative futures and design fictions incredibly fruitful for our creative process.

This project builds on principles of thoughtful, ecologically sensitive design, looking at materiality and sustainability on a scale of permanence and circularity. The resulting exploration, entitled 9999 to 1, is designed to create a useful provocation for the wider design community, to engage the industry in applying a more nuanced spectrum framework in its discussion of sustainability beyond a ‘good or bad’ binary, and to challenge both themselves and their customers to think totally differently about the products they use every day. 

The platform centers on five ‘Future Essentials’, a vision for a set of lifestyle products exploring experimental materials that span from enduring and long-lasting to disposable and dissolvable. Taken together, these essential explorations offer a new approach for the basic consumer goods that line our shelves and fill our drawers, purchased, used, and disposed of in relative unconsciousness. Here, we imagine a future where we keep what we are accustomed to throwing away, and where what we throw away returns to the earth in a seamless cycle. Arranged on a scale from the utility and beauty of permanence to the affordability and disposability of impermanence, 9999 to 1 launches a new narrative for design.