Eddi launch sustainable soap dispenser system designed by Box Clever
Box Clever and Eddi launch the new sustainable direct-to-consumer hand soap and dispenser system for the modern home. Eddi’s objective is threefold: create an elegant dispenser worthy of your countertop, package refills in convenient and easy-to-recycle aluminum, and formulate all-natural, elevated soap fragrances that will make you excited to wash your hands.
Bret Recor, founder of Box Clever, worked with Sarah Pura and Jamison Pereira, co-founders of Eddi, to combat the growing plastic waste crisis, with retail shelves still stocked with single-use plastic. With a passion for high-quality homewares, the pair had an idea: give customers an uncompromising alternative for personal care products with a stylish soap dispenser and effortless refills in a plastic-free, easy-to-recycle format. Plastic-free sustainability, meet style. After joining forces with Box Clever, the award-winning industrial design firm behind Caraway Home and Away Luggage, Eddi was born.