Poltrona Frau Launches their 2022 True Evolution Collection
Poltrona Frau are proud to announce the launch of their True Evolution 2022 collection: a project celebrating the company’s journey over its 110 years’ history. Maintaining excellence whilst adapting to the ever-changing needs of contemporary living, Poltrona Frau’s synthesis of tradition and innovation continues to distinguish it from its industry counterparts.
The True Evolution collection presents products which can be integrated into the existing catalogue, highlighting the flexibility and possibilities of evolution within the modern home. From the Nice seat, designed by GamFratesi, to the MassimoSistema sofa bed by the Poltrona Frau Style & Design Centre and Lloyd and Ren book-cases, by Jean Marie-Massaud and Neri & Hu respectively, the collection addresses the home-space as a whole, with a characteristic emphasis on style, harmony and elegance throughout.
Poltrona Frau’s evolution has also seen the company’s expansion into accessories, with a new line of rugs by Simona Cremascoli, and Water Illusion vases and bowls created by Assia Karaguizova just some of the new interior creative collaborations which the brand is delighted to showcase.
This year, Poltrona Frau have also launched a significant new product, Pelle Frau© Impact Less leather, tanned with sustainable components which require less water use and fewer chemicals. The Impact Less leather is the realisation of Poltrona Frau’s commitment to reducing the environmental impact of the leather manufacturing process; part of a sustainable strategy which the company will continue to implement and expand upon. This milestone achievement is celebrated by a piece of furniture created in tribute to Poltrona Frau’s 110th anniversary: the vibrant and bold Archibald Limited Anniversary Edition, made in collaboration with artist Felipe Pantone.
