WGSN confirms the Top Trends for 2022 and Beyond

WGSN, the global authority on trend forecasting, releases the top trends in consumer behaviour and product development for 2022 and beyond. Informed by WGSN’s unique methodology, the top trends reveal the future of tomorrow, today.

The Top Trends for 2022 include:

• Flying taxis: Not just a sci-fi movie trope, flying taxis, more commonly known as autonomous urban air mobility (UAM), are emerging thanks to advancements in technology. Ongoing traffic congestion in urban areas and Covid-19 disruptions are also driving this trend, as the need for more personal and private forms of transportation rises.

• Fermented beauty: Driven by Korean and Japanese markets, the desire for potent ingredients that last longer is driving interest in fermented beauty - aka kombucha for the skin. These naturally occurring bacterias prolong the shelf life of formulas, appealing to both the sustainably minded and value-focused consumer.

• Waterless washing: Product innovations will help reduce water usage and offer hygiene solutions to the one in 10 people worldwide unable to access clean water. An evolution of waterless beauty and BYOW (bring your own water) products, waterless washing products need no water and are part of the new hygiene approach.

• Tufted textures: The crafting boom has seen an explosion of tufted textures, a technique generally used in quilting or upholstery where fabric is secured to some sort of backing by either pulling threads through at regular intervals or attaching buttons. The trend links to the unique, expressive design statements that Millennials and Gen Z consumers are looking for.

• Indoor trees: Taking plant parenting and biophilic design to the next level, in 2022 more people will want to bring nature indoors by growing a tree in their homes, or at least on their balcony.